Sharp Solar announced last week that they will begin to match their photovoltaic (PV) products to individual customer needs in a move designed to meet the needs of the housing trade. Sharp Solar, part of the Japanese electronics company Sharp spoke last week during the Ecobuild exhibition in London and reaffirmed the massive popularity of Solar roofing systems. Sharp Solar announced that interest in PV systems has grown dramatically and that Ecobuild has also highlighted a growing desire from businesses to reduce their carbon footprint and of course hopefully benefit from government schemes which will come in to lay in 2010

The new PV systems will be part of a bespoke service which will allow a choice of colours and more importantly, can be installed on roofs more easily making the possibility of future retrofitting much more convenient as the systems can be locked in to place on brackets. The new ‘Slot and Play’ system which was exhibited in Earls Court last week will offer value to new low carbon projects across the UK where buildings are fitted with the latest PV technology.

Key to the success of companies such as Sharp Solar is the highly popular feed-in tariff, due to be introduced next year by the UK government. Members of the industry have, since November’s Energy legislation and the creation of the Energy and Climate Change department been highly supportive of the tariff system as they believe it will give a much needed kick start to renewable investment as it has done for example in Germany.

Solar Sharp have given their backing to the ‘We Support Solar Campaign’ along with other leading members of the industry, providing a lobby which is seeking to push solar to the forefront of the energy debate and seek key government legislation and funding which will be paramount to the initial success of investment in Photovoltaic technology in this country.

The crucial factor in the success or failure of the solar industry will of course be the feed-in tariff, designed to spur the growth of investment in the renewable sector by guaranteeing long-term, healthy yields to investors. The long-term contracts set a fixed, above market rate for megawatts fed in to the national grid by small (systems under 5MW), green energy producers. The fixed rate for the renewable energy is paid by the power companies, the additional costs of which are absorbed by all consumers adding a small amount to monthly utility bills. Certainly, in order to keep apace with the infrastructure of areas such as Germany and California many believe that the government should set a rate of around 50p/kWh unit generated and the ‘We support Solar Campaign’ will make this clear when they produce their research findings to the government at the end of March.

Regarding the possible findings of the report, Andrew Lee of Sharp Solar commented,

“I can’t pre-empt what it is going to say, but there’s a lot of work being done on feed-in tariffs. There are a number of different options how feed-in tariffs would work, and certain job creation scenarios. There could be 300,000 to 400,000 people in this market if the feed-in tariff is fit for purpose.”

Glass and plastic component manufacturer, Romag who specialize in the production of units to be used in photovoltaic technology have developed a product designed to recharge electric vehicles in public spaces using solar panels. The ‘PowerPark’ facilities will be located in areas such as supermarkets, petrol stations, schools, offices and airports and will generate enough electricity via their PV canopies to both charge electric vehicles and feed energy in to the national grid.

PowerPark, which is set to be rolled out first in the North East and then the rest of the UK has already secured a contract with OneNE, a regional development agency created to help projects such as this in the North East of England. The regional development agency will also help Romag to set up the UK’s first photovoltaic training and development park, in the hope that it will see the development of other renewable projects which will help contribute to the general move away from fossil fuels in the UK.

Although as yet, electric cars have failed to enter the national consciousness the industry hopes that in the next few years, based on the provisions set out both in the Energy Bill land by the newly created Environment and Climate Change Department, they will become much more popular after 2010. Many commercial renewable manufacturers such as Romag are also hopeful that the feed-in tariff (FIT) which is to be introduced next year will help them by offering them a fixed rate for the megawatts they feed-in to the national grid via their PV canopies. As has been practiced successfully in places such as Germany, the tariff helps manufacturers and investors alike as their revenue streams are protected by the rate paid for the megawatts by the energy companies. The additional costs incurred by the power companies in purchasing the expensive renewable energy are spread across the consumers in their monthly bills.

There are hundreds of businesses in the UK which, like Romag will be hoping that the government’s feed-in tariff is sufficient to spur the renewable industry in the UK the same way it has done elsewhere, in particular in Germany where tariffs have been highly successful in promoting investment in photovoltaic plant.

Jim Mellon, the financier who predicted the current world financial crisis two years before it happened has given his weighty support to solar energy as both a means of replacing fossil fuels and of creating healthy yields for investors. In a recent rich list compiled by The Times newspaper, they made special mention of entrepreneurs who have branched out in to renewable investment. Among these, Jim Mellon features highly because of his reputation as a man with a track record of forecasting market trends twinned with a portfolio of shrewd investments.

Mellon, based in the Isle of Man and with a net worth of around £500m is established as one of the largest employers on the island and although some of his assets have come under pressure from the international financial crisis, he continues to look towards renewables as the future.

Jim Mellon was quoted in The Times as saying,

“Solar is genuinely clean, it ticks all sorts of zeitgeist boxes. Within five years, solar power will be as cheap as oil and gas without the subsidy,” adding that, “It will be bigger than the internet in five years”

Mellon backed up his words last summer by investing in a mining company called Emerging Metals which focuses on metals used in the manufacture of the latest photovoltaic technology. It is believed that in 2010, with the introduction of the feed-in tariff in the UK, there will be a boom in solar investment as the government will guarantee premium rates for megawatts generated by small solar and other renewable producers. Leading entrepreneurs on the rich list have already made this connection and are starting to back renewables before they boom.

According to a recent survey conducted by the Center for Alternative Technology (CAT), the majority of British households would consider adopting photovoltaic technology with 90 per cent saying that they would consider and 23 per cent saying that they would definitely adopt the technology in their homes. From the 750 homes which were surveyed, the results show a shift in general public opinion towards the practical application of renewable technology, especially if it is something which proves to be financially viable in the long term.

The long term financial viability of all small-scale renewable projects hinges largely on the upcoming Feed-in tariff, likely to be introduced in 2010. The principle of the tariff is to offset the expense of producing power by non-fossil fuel means and provide incentives to those wishing to invest in renewable plant such as photovoltaic technology. The fixed rate for megawatts fed-in to the national grid by small scale renewable power producers is paid for by existing power companies who are obliged by the government to buy the renewable megawatts, the cost of which is spread across the consumers.

The survey noted that this high potential take up of PV technology would be dependent on the feed-in tariff paying 50p per unit of energy supplied in to the grid. In Germany, this exact system of tariffs has been used successfully to make Germany one of the worlds leaders both in terms of PV technology adoption and public awareness of greener energy production.

CAT spokesman, Mark Watson commented,

“Photovoltaic systems are one of the easiest renewable energy technologies to integrate in towns and cities and as the survey results show, they are generally liked by the general public.”